Abbott – Scalp Check Tool

For the Scalp Check Tool, Abbott needed to make the "Education on hair and how to deal with problems" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, anti-dandruff, repair claims.

The brief for the Scalp Check Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Abbott.

The Abbott team needed a diagnostic solution that tested and diagnosed the scalp health of the consumer in the Indian market. They wanted to run an activation in doctors’ offices to ensure that Selsun was prescribed as the best solution for dandruff and more serious scalp...

USP Demo Solutions built the Scalp Check Tool for Abbott around the Scalp Sebum Test method, reducing the Education on hair and how to deal with problems story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch.

From the same physical interaction with the Scalp Check Tool, the demo substantiates claim areas such as oil control, anti-dandruff, repair, so a single asset can carry several conversations across the Abbott range.

The result for Abbott is a diagnostic tool, delivered through the Scalp Check Tool as something the consumer experiences first-hand rather than has to take on trust.

By turning Abbott's "Education on hair and how to deal with problems" message into a hands-on Scalp Sebum Test moment, the Scalp Check Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Abbott runs the Scalp Check Tool primarily for pharmacy, delivered in diagnostic tool so the same Scalp Sebum Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.