Ajanta Pharma – Acne Risk Assessment

For the Acne Risk Assessment, Ajanta Pharma needed to make the "Individual sebum level" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, repair, anti-acne claims.

The brief for the Acne Risk Assessment was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Ajanta Pharma.

Ajanta Pharma, a leading name in the pharmaceutical industry, partnered with USP Demo Solutions to revolutionize how its sales force interacts with healthcare professionals and patients. Recognizing the growing demand for personalized skincare solutions, the company introduced an...

USP Demo Solutions built the Acne Risk Assessment for Ajanta Pharma around the Acne Risk Test method, reducing the Individual sebum level story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Acne Risk Assessment, the demo substantiates claim areas such as oil control, repair, anti-acne, so a single asset can carry several conversations across the Ajanta Pharma range.

The result for Ajanta Pharma is a diagnostic, delivered through the Acne Risk Assessment as something the consumer experiences first-hand rather than has to take on trust.

By turning Ajanta Pharma's "Individual sebum level" message into a hands-on Acne Risk Test moment, the Acne Risk Assessment becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Ajanta Pharma runs the Acne Risk Assessment primarily for pharmacy, internal training, consultation tool, delivered in diagnostic tool so the same Acne Risk Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.