Anessa – UV + Absorb Demo

For the UV + Absorb Demo, Anessa needed to make the "Protection against harmful rays" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection, anti-aging, whitening, fast absorption, damage protection claims.

The brief for the UV + Absorb Demo was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Anessa.

Shiseido’s Anessa brand team in the Southeast Asia (SEA) region sought to empower consumers with an understanding of superior skin UV protection while distinguishing their products from standard sun care offerings. Their mission was twofold: to educate consumers on the science...

USP Demo Solutions built the UV + Absorb Demo for Anessa around the Fast Absorption Test - Face method, reducing the Protection against harmful rays story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the UV + Absorb Demo, the demo substantiates claim areas such as uv protection, anti-aging, whitening, fast absorption, damage protection, so a single asset can carry several conversations across the Anessa range.

The result for Anessa is a less wrinkles, sun damage, delivered through the UV + Absorb Demo as something the consumer experiences first-hand rather than has to take on trust.

By turning Anessa's "Protection against harmful rays" message into a hands-on Fast Absorption Test - Face moment, the UV + Absorb Demo becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Anessa runs the UV + Absorb Demo primarily for retail activation, delivered in diagnostic tool so the same Fast Absorption Test - Face proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.