Arreshah
Arreshah – 360° beauty assessment tools
Claim: "Easy-to-use skin and scalp testers"
Overview
Challenge: Meeting Diverse Consumer Needs with a Single Solution
Arreshah needed tools that could address a wide spectrum of beauty concerns–from skin type and hydration levels to pH balance and dandruff. These tools had to be intuitive, versatile, and suitable for a broad audience, making personal beauty diagnostics accessible and effective. Additionally, Arreshah’s objective was to introduce a concept that was entirely new to the Saudi market, positioning the brand as an innovator in beauty care.
To meet Arreshah’s needs, USP Demo Solutions developed a branded package of diagnostic tools designed to provide a 360-degree evaluation of consumers’ beauty needs. The set included a variety of skin and scalp testers, each tailored to address specific concerns.
The Challenge
For the 360° beauty assessment tools, Arreshah needed to make the "Easy-to-use skin and scalp testers" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, uv protection, anti-aging, fast absorption, ph balance claims.
The brief for the 360° beauty assessment tools was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Arreshah.
The Approach
In a bold move to redefine personal beauty diagnostics in Saudi Arabia, Arreshah aimed to offer consumers innovative, easy-to-use tools for evaluating their unique skin and scalp needs. With a vision to educate consumers and empower them to make informed choices for their...
USP Demo Solutions built the 360° beauty assessment tools for Arreshah around the Fast Absorption Test - Body method, reducing the Easy-to-use skin and scalp testers story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.
From the same physical interaction with the 360° beauty assessment tools, the demo substantiates claim areas such as oil control, uv protection, anti-aging, fast absorption, ph balance, so a single asset can carry several conversations across the Arreshah range.
The Result
The result for Arreshah is a all-in-one diagnostic tool, delivered through the 360° beauty assessment tools as something the consumer experiences first-hand rather than has to take on trust.
By turning Arreshah's "Easy-to-use skin and scalp testers" message into a hands-on Fast Absorption Test - Body moment, the 360° beauty assessment tools becomes a credible, science-backed conversation starter the shopper can repeat for a friend.
In the field, Arreshah runs the 360° beauty assessment tools primarily for retail activation, delivered in diagnostic tool, physical demo so the same Fast Absorption Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.
- Technology
- Fast Absorption Test - Body, Fast Absorption Test - Face, Oil Control Test, PH-Value Test, Pore Indicator Test, Protection Proof Test, Scalp Sebum Test, Skin Type Test, UV Intensity Sticker, Wrinkle Test
- Benefit
- All-in-one diagnostic tool
- Category
- Skin Care
- Brand
- Arreshah