Avène – Know Your Skin

For the Know Your Skin, Avène needed to make the "clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise sensitivity & soothing, hydration claims.

The brief for the Know Your Skin was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Avène.

The Avène team aimed to enhance the in-store experience by introducing an engaging tool for diagnosing individual skin types. Their vision was to educate consumers about their skin’s needs while helping them select the most appropriate products from their range. This interactive...

USP Demo Solutions built the Know Your Skin for Avène around the Skin Type Test method, reducing the clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Know Your Skin, the demo substantiates claim areas such as sensitivity & soothing, hydration, so a single asset can carry several conversations across the Avène range.

The result for Avène is a haptic tool experience, delivered through the Know Your Skin as something the consumer experiences first-hand rather than has to take on trust.

By turning Avène's "clear skin" message into a hands-on Skin Type Test moment, the Know Your Skin becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Avène runs the Know Your Skin primarily for retail activation, digital campaign, delivered in diagnostic tool, phygital, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.