Avon – Skin Type Test

For the Skin Type Test, Avon needed to make the "Shows skin type" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, sensitivity & soothing claims.

The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Avon.

Avon UK aimed to equip its representatives with tools to uniquely and memorably engage consumers. Their vision was to enable representatives to spark conversations, capture attention, and establish emotional connections with consumers. Avon envisioned an interactive tool that...

USP Demo Solutions built the Skin Type Test for Avon around the Skin Type Test method, reducing the Shows skin type story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as hydration, sensitivity & soothing, so a single asset can carry several conversations across the Avon range.

The result for Avon is a clear skin, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust.

By turning Avon's "Shows skin type" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Avon runs the Skin Type Test primarily for internal training, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.