Belcorp – L’Bel – Quieres Saber Cómo?

For the L’Bel – Quieres Saber Cómo?, Belcorp needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise repair claims.

The brief for the L’Bel – Quieres Saber Cómo? was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Belcorp.

Belcorp was looking for a sales support tool that would enable and support their salesforce to consult and educate their consumers, thus guiding clients to the best product match for their skin.

USP Demo Solutions built the L’Bel – Quieres Saber Cómo? for Belcorp around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the L’Bel – Quieres Saber Cómo?, the demo substantiates claim areas such as repair, so a single asset can carry several conversations across the Belcorp range.

The result for Belcorp is a educate on skin health, delivered through the L’Bel – Quieres Saber Cómo? as something the consumer experiences first-hand rather than has to take on trust.

By turning Belcorp's "Clear skin" message into a hands-on Skin Type Test moment, the L’Bel – Quieres Saber Cómo? becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Belcorp runs the L’Bel – Quieres Saber Cómo? primarily for internal training, consultation tool, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.