BepanthenDerma – Phygital Skin Test

For the Phygital Skin Test, BepanthenDerma needed to make the "Clear up skin conditions" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims.

The brief for the Phygital Skin Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for BepanthenDerma.

BepanthenDerma®-a Bayer® brand recognized in the Body Care and Dermocosmetics category-wanted to provide consumers in France with a powerful yet simple way to understand their individual skin needs. By fostering personal engagement, the brand aimed to stimulate purchase intent...

USP Demo Solutions built the Phygital Skin Test for BepanthenDerma around the Hydration Test - Body method, reducing the Clear up skin conditions story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch.

From the same physical interaction with the Phygital Skin Test, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the BepanthenDerma range.

The result for BepanthenDerma is a guide the consumer to the correct product choice online, delivered through the Phygital Skin Test as something the consumer experiences first-hand rather than has to take on trust.

By turning BepanthenDerma's "Clear up skin conditions" message into a hands-on Hydration Test - Body moment, the Phygital Skin Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, BepanthenDerma runs the Phygital Skin Test primarily for retail activation, pharmacy, digital campaign, delivered in diagnostic tool, phygital so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.