Biluma – Sun Protection Demo

For the Sun Protection Demo, Biluma needed to make the "Sun Protection" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection claims.

The brief for the Sun Protection Demo was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Biluma.

Galderma India wanted a fresh way to talk about sun protection at the shelf. USP Demo Solutions built a UV indicator sticker shoppers can place on their hand, phone or handbag when exposed to light it changes colour to reveal real-time UV intensity, turning an abstract claim into an instant, visible proof point.

USP Demo Solutions built the Sun Protection Demo for Biluma around the UV Intensity Sticker method, reducing the Sun Protection story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch.

From the same physical interaction with the Sun Protection Demo, the demo substantiates claim areas such as uv protection, so a single asset can carry several conversations across the Biluma range.

The result for Biluma is a uv protection awareness, delivered through the Sun Protection Demo as something the consumer experiences first-hand rather than has to take on trust.

By turning Biluma's "Sun Protection" message into a hands-on UV Intensity Sticker moment, the Sun Protection Demo becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Biluma runs the Sun Protection Demo primarily for pharmacy, delivered in physical demo so the same UV Intensity Sticker proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.