Biotherm – Wrinkle Test

For the Wrinkle Test, Biotherm needed to make the "Youthful skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging claims.

The brief for the Wrinkle Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Biotherm.

First, Biotherm was looking for a highly engaging demo tool to be used at the POS. Their other primary goal was to help consumers determine their very own perfect Biotherm matches. The team was looking for a DEMO tool that could determine a consumer’s skin structure within...

USP Demo Solutions built the Wrinkle Test for Biotherm around the Wrinkle Test method, reducing the Youthful skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Wrinkle Test, the demo substantiates claim areas such as anti-aging, so a single asset can carry several conversations across the Biotherm range.

The result for Biotherm is a smooth skin, delivered through the Wrinkle Test as something the consumer experiences first-hand rather than has to take on trust.

By turning Biotherm's "Youthful skin" message into a hands-on Wrinkle Test moment, the Wrinkle Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Biotherm runs the Wrinkle Test primarily for retail activation, consultation tool, delivered in diagnostic tool, physical demo so the same Wrinkle Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.