CeraVe
CeraVe – Skin Hydration Check
L'Oréal
Claim: "Hydrated skin on body"
Overview
USP Demo Solutions answered this need by designing a Hydration Level Tester Card , a compact tool that evaluates skin moisture in seconds. With its intuitive interface, beauty advisors at pharmacies and POS locations could swiftly gauge the consumer’s dryness status, then tailor the perfect product recommendation on the spot. This direct, science-backed demonstration not only boosted consumers’ trust in CeraVe but also reinforced the expertise of the advisors guiding them through the buying journey.
Seamlessly integrating into body care and dermocosmetics categories, the Hydration Level Tester Card has become a practical asset for educating consumers about the value of hydrated skin on the body . By leveraging this interactive technology, the CeraVe team successfully activated their moisturizing cream across Mexico–transforming curious shoppers into confident, loyal buyers. Through this innovative demo creation , CeraVe and USP Demo Solutions have elevated point-of-sale consultations, ensuring each consumer walks away with an effective, personalized solution for long-lasting hydration.
The Challenge
For the Skin Hydration Check, CeraVe needed to make the "Hydrated skin on body" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims.
The brief for the Skin Hydration Check was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for CeraVe.
The Approach
CeraVe, a L’Oréal dermocosmetics brand in Mexico, aimed to drive engagement around their moisturizing cream for dry to very dry skin. To demonstrate the cream’s effectiveness, they needed a reliable, easy-to-use solution that quickly measured each consumer’s skin hydration. By...
USP Demo Solutions built the Skin Hydration Check for CeraVe around the Hydration Test - Body method, reducing the Hydrated skin on body story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch.
From the same physical interaction with the Skin Hydration Check, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the CeraVe range.
The Result
The result for CeraVe is a consulting at pos, delivered through the Skin Hydration Check as something the consumer experiences first-hand rather than has to take on trust.
By turning CeraVe's "Hydrated skin on body" message into a hands-on Hydration Test - Body moment, the Skin Hydration Check becomes a credible, science-backed conversation starter the shopper can repeat for a friend.
In the field, CeraVe runs the Skin Hydration Check primarily for retail activation, pharmacy, consultation tool, delivered in diagnostic tool, physical demo so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.
- Technology
- Hydration Test - Body
- Benefit
- Consulting at POS
- Category
- Body Care
- Brand
- CeraVe