Clariant – Uncover Your Skin Type

For the Uncover Your Skin Type, Clariant needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity, hydration claims.

The brief for the Uncover Your Skin Type was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Clariant.

Clariant, a Switzerland-based leader in skincare innovation, sought a straightforward way to educate consumers about their unique skin needs-ultimately guiding them to the right product in Clariant’s range. By highlighting the importance of a targeted skincare regimen, Clariant...

USP Demo Solutions built the Uncover Your Skin Type for Clariant around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Uncover Your Skin Type, the demo substantiates claim areas such as cleansing & purity, hydration, so a single asset can carry several conversations across the Clariant range.

The result for Clariant is a clear skin, delivered through the Uncover Your Skin Type as something the consumer experiences first-hand rather than has to take on trust.

By turning Clariant's "Clear skin" message into a hands-on Skin Type Test moment, the Uncover Your Skin Type becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Clariant runs the Uncover Your Skin Type primarily for retail activation, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.