Clarins
Clarins – UV Intensity Campaign
Claim: "Protection from UV rays"
Overview
USP Demo Solutions collaborated with Clarins to develop the UV Intensity Test , an innovative technology aimed at assisting consumers in selecting an SPF level suitable for real-time UV conditions. By introducing this hands-on demonstration in physical retail spaces, customers can now quickly assess their environment’s UV radiation and see why certain SPF factors may be more fitting than others. Not only does this tool educate consumers on the direct link between UV intensity and proper sun care, but it also highlights Clarins’ dedication to skin protection and well-being.
The UV Intensity Test is straightforward and user-friendly, drawing in shoppers with its interactive functionality. In a matter of moments, they discover how external conditions can influence the sunscreen they need. This process not only boosts product confidence but also empowers consumers to make informed decisions–reinforcing Clarins’ reputation as a trusted authority in sun care .
By blending their expertise with USP Demo Solutions’ technology, Clarins successfully bridged the knowledge gap around daily UV fluctuations and SPF selection. The result? An eye-opening retail experience that transforms simple sunscreen shopping into an educational journey. With the UV Intensity Test , Clarins bolsters consumer trust, underscores the importance of UV protection, and ensures more people enjoy beautifully tanned, protected skin without sacrificing safety in the sun.
The Challenge
For the UV Intensity Campaign, Clarins needed to make the "Protection from UV rays" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection claims.
The brief for the UV Intensity Campaign was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Clarins.
The Approach
Clarins set out to educate consumers about proper sun protection and the varying impact of UV radiation throughout the day. Recognizing that UV levels can fluctuate from low to extremely high, they knew that selecting an SPF factor too low could lead to sunburn rather than a...
USP Demo Solutions built the UV Intensity Campaign for Clarins around the UV Intensity Test method, reducing the Protection from UV rays story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch.
From the same physical interaction with the UV Intensity Campaign, the demo substantiates claim areas such as uv protection, so a single asset can carry several conversations across the Clarins range.
The Result
The result for Clarins is a assist consumers to choose the appropriate spf factor and educate them about how uv radiation impacts the skin, delivered through the UV Intensity Campaign as something the consumer experiences first-hand rather than has to take on trust.
By turning Clarins's "Protection from UV rays" message into a hands-on UV Intensity Test moment, the UV Intensity Campaign becomes a credible, science-backed conversation starter the shopper can repeat for a friend.
In the field, Clarins runs the UV Intensity Campaign primarily for digital campaign, delivered in diagnostic tool, phygital so the same UV Intensity Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.
- Technology
- UV Intensity Test
- Benefit
- assist consumers to choose the appropriate SPF factor and educate them about how UV radiation impacts the skin.
- Category
- Sun Care
- Brand
- Clarins