Clear 3in1
Clear 3in1 by USP Demo Solutions
Unilever
Claim: "3 in 1 Body and Hair Health"
Overview
To maximize the campaign’s impact, Clear Shampoo developed a high-quality instructional video demonstrating how to use these dandruff, pH-value, and hydration testers . Partnerships with beauty and wellness influencers amplified the video’s reach across major social media platforms. In-store demonstrations further enhanced brand credibility by offering consumers hands-on experiences right at the POS .
A total of 50,000 tester units were distributed strategically to retail locations and promotional pop-up events, generating excitement among shoppers. Customers quickly saw the connection between the technology’s personalized scalp analysis and Clear Shampoo’s targeted product solutions. This hands-on, educational approach built significant trust in the brand and its claims around 3-in-1 body and hair health .
Compared to similar activations without interactive tools, Clear Shampoo recorded a substantial boost in sales and an increase in store visits. Moreover, the brand’s focus on educational, personalized content positively influenced consumer purchase behavior. By combining innovative tester technology with compelling outreach, Clear Shampoo solidified its scalp health promise, delivering tangible results and setting a new benchmark for in-store demos in the United Arab Emirates .
The Challenge
For the Clear 3in1, Clear 3in1 needed to make the "3 in 1 Body and Hair Health" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, anti-dandruff, repair, ph balance claims.
The brief for the Clear 3in1 was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Clear 3in1.
The Approach
Clear Shampoo UAE, a Unilever hair care brand, sought to boost in-store traffic and drive sales by showcasing the 3-in-1 Body and Hair Health benefits of its products. To achieve this, the brand introduced an interactive demo tool-featuring on-skin testers-that provided...
USP Demo Solutions built the Clear 3in1 for Clear 3in1 around the Dandruff Test method, reducing the 3 in 1 Body and Hair Health story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch.
From the same physical interaction with the Clear 3in1, the demo substantiates claim areas such as hydration, anti-dandruff, repair, ph balance, so a single asset can carry several conversations across the Clear 3in1 range.
The Result
The result for Clear 3in1 is a scalp health, delivered through the Clear 3in1 as something the consumer experiences first-hand rather than has to take on trust.
By turning Clear 3in1's "3 in 1 Body and Hair Health" message into a hands-on Dandruff Test moment, the Clear 3in1 becomes a credible, science-backed conversation starter the shopper can repeat for a friend.
In the field, Clear 3in1 runs the Clear 3in1 primarily for retail activation, delivered in diagnostic tool, physical demo so the same Dandruff Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.
- Technology
- Dandruff Test, Hydration Test - Body, PH-Value Test
- Benefit
- Scalp Health
- Category
- Hair Care
- Brand
- Clear 3in1