Clear Men
Clear Men – Hair Health Diagnosis
Unilever
Claim: "Dandruff-free hair"
Overview
Leveraging expertise in Demo Creation , USP Demo Solutions developed a diagnostic Scalp Sebum and Dandruff Test that accurately measures scalp health. This step-by-step assessment reveals crucial information about an individual’s sebum production and the presence of dandruff. Once consumers gain a clear understanding of their scalp condition, they can confidently select the best Clear shampoo formula for their specific needs.
Whether self-administered or facilitated by a beauty advisor, the test remains hygienic, safe , and fully compatible with evolving no-touch protocols . Its flexibility also allows for at-home use, ensuring broad consumer accessibility. By creating a tool that conveniently empowers shoppers to identify and address their scalp issues, Clear Vietnam has strengthened trust in its product range while improving overall customer satisfaction.
The Diagnostic Tool underscores Clear’s mission to deliver dandruff-free hair . Through this collaboration with USP Demo Solutions, Clear Vietnam now offers a tangible, data-driven experience that redefines in-store and at-home product selection–ultimately boosting brand loyalty and affirming Unilever’s commitment to innovative hair care solutions .
The Challenge
For the Hair Health Diagnosis, Clear Men needed to make the "Dandruff-free hair" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, anti-dandruff, repair claims.
The brief for the Hair Health Diagnosis was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Clear Men.
The Approach
Clear sought an innovative, user-friendly solution for the Vietnamese market to help consumers choose the most suitable shampoo from the Clear Men range. Referred to USP Demo Solutions through global Unilever channels, the Clear Vietnam team recognized the need for an engaging demo...
USP Demo Solutions built the Hair Health Diagnosis for Clear Men around the Scalp Sebum Test method, reducing the Dandruff-free hair story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch.
From the same physical interaction with the Hair Health Diagnosis, the demo substantiates claim areas such as oil control, anti-dandruff, repair, so a single asset can carry several conversations across the Clear Men range.
The Result
The result for Clear Men is a product recommendation, delivered through the Hair Health Diagnosis as something the consumer experiences first-hand rather than has to take on trust.
By turning Clear Men's "Dandruff-free hair" message into a hands-on Scalp Sebum Test moment, the Hair Health Diagnosis becomes a credible, science-backed conversation starter the shopper can repeat for a friend.
In the field, Clear Men runs the Hair Health Diagnosis primarily for consultation tool, delivered in diagnostic tool so the same Scalp Sebum Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.
- Technology
- Scalp Sebum Test
- Benefit
- Product recommendation
- Category
- Hair Care
- Brand
- Clear Men