Clear Phygital Consumer Journey
Clear Phygital Consumer Journey
Unilever
Claim: "Clears all types of dandruff"
Overview
Challenge: Educating and Engaging Consumers with Scalp Health
Clear needed a tool that would not only diagnose dandruff levels but also deliver personalized insights to consumers in a way that was intuitive, engaging, and actionable. The solution had to provide a journey that catered to different consumer touchpoints, from at-home assessments to in-store consultations.
USP Demo Solutions collaborated with Clear to develop a user-friendly on-skin tester integrated with a digital platform. This innovative tool measured scalp wet and dry dandruff levels accurately, allowing users to input their results into the Clear Scalp Health App. The app’s sophisticated algorithms analyzed the data and generated personalized scalp condition insights and tailored product recommendations.
The Challenge
For the Clear Phygital Consumer Journey, Clear Phygital Consumer Journey needed to make the "Clears all types of dandruff" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-dandruff, repair claims.
The brief for the Clear Phygital Consumer Journey was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Clear Phygital Consumer Journey.
The Approach
Clear, a leading brand under Unilever, aimed to empower consumers to take control of their scalp health. Their mission was to educate users about their unique scalp conditions and provide tailored product recommendations. To achieve this, Clear sought an innovative solution that...
USP Demo Solutions built the Clear Phygital Consumer Journey for Clear Phygital Consumer Journey around the Dandruff Test method, reducing the Clears all types of dandruff story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch.
From the same physical interaction with the Clear Phygital Consumer Journey, the demo substantiates claim areas such as anti-dandruff, repair, so a single asset can carry several conversations across the Clear Phygital Consumer Journey range.
The Result
The result for Clear Phygital Consumer Journey is a consumer scalp health, delivered through the Clear Phygital Consumer Journey as something the consumer experiences first-hand rather than has to take on trust.
By turning Clear Phygital Consumer Journey's "Clears all types of dandruff" message into a hands-on Dandruff Test moment, the Clear Phygital Consumer Journey becomes a credible, science-backed conversation starter the shopper can repeat for a friend.
In the field, Clear Phygital Consumer Journey runs the Clear Phygital Consumer Journey primarily for digital campaign, consultation tool, delivered in diagnostic tool, phygital so the same Dandruff Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.
- Technology
- Dandruff Test, Digi.BA
- Benefit
- Consumer Scalp Health
- Category
- Hair Care
- Brand
- Clear Phygital Consumer Journey