Clear – Scalp Diagnosis for All

For the Scalp Diagnosis for All, Clear needed to make the "Dandruff-free" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, anti-dandruff claims.

The brief for the Scalp Diagnosis for All was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Clear.

The Clear/Linic Shampoo team in Myanmar aimed to connect with consumers by addressing common hair care concerns such as oily scalps and dandruff. Their mission was to guide consumers toward the right shampoo choice within the Clear Unisex and Clear MEN ranges, ensuring a...

USP Demo Solutions built the Scalp Diagnosis for All for Clear around the Scalp Sebum Test method, reducing the Dandruff-free story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch.

From the same physical interaction with the Scalp Diagnosis for All, the demo substantiates claim areas such as oil control, anti-dandruff, so a single asset can carry several conversations across the Clear range.

The result for Clear is a diagnostic tool, delivered through the Scalp Diagnosis for All as something the consumer experiences first-hand rather than has to take on trust.

By turning Clear's "Dandruff-free" message into a hands-on Scalp Sebum Test moment, the Scalp Diagnosis for All becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Clear runs the Scalp Diagnosis for All primarily for consultation tool, delivered in diagnostic tool so the same Scalp Sebum Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.