Dermosil – Foundation Colour Finder

For the Foundation Colour Finder, Dermosil needed to make the "On-skin colour match" promise something shoppers in the colour cosmetics category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise colour match claims.

The brief for the Foundation Colour Finder was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Dermosil.

Dermosil, a leading online skincare and beauty brand, sought a solution to help consumers select the perfect foundation shade-a common challenge in the beauty industry. While digital tools have their advantages, Dermosil recognized that on-skin testing remains the most accurate...

USP Demo Solutions built the Foundation Colour Finder for Dermosil around the Real Shade Finder method, reducing the On-skin colour match story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the colour cosmetics aisle instead of a one-way pitch.

From the same physical interaction with the Foundation Colour Finder, the demo substantiates claim areas such as colour match, so a single asset can carry several conversations across the Dermosil range.

The result for Dermosil is a colour match, delivered through the Foundation Colour Finder as something the consumer experiences first-hand rather than has to take on trust.

By turning Dermosil's "On-skin colour match" message into a hands-on Real Shade Finder moment, the Foundation Colour Finder becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Dermosil runs the Foundation Colour Finder primarily for pharmacy, digital campaign, consultation tool, delivered in phygital so the same Real Shade Finder proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.