Diadermine
Diadermine – 2D Wrinkle Test
Henkel
Claim: "Wrinkle-free Skin"
Overview
USP’s Contribution USP Demo Solutions developed a Wrinkle Test tool tailored to Diadermine’s needs. This cutting-edge demo allowed consumers to visually assess the reduction of wrinkles and improvement in skin texture after product use. By providing a tangible, results-driven experience, the tool effectively communicated the brand’s promise of wrinkle-free skin.
Designed to be easy to use, the Wrinkle Test enabled consumers to track their skin’s progress over four weeks, offering a clear and engaging way to experience the product’s transformative effects. Whether used at point-of-sale (POS) locations or in online activations, the tool became a vital element in Diadermine’s marketing campaign.
Impact The Wrinkle Test tool elevated Diadermine’s ability to communicate its product’s benefits effectively, creating a memorable and trustworthy consumer experience. The campaign not only reinforced Diadermine’s position as a leader in skincare innovation but also increased consumer confidence in the brand’s claims.
The Challenge
For the 2D Wrinkle Test, Diadermine needed to make the "Wrinkle-free Skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging claims.
The brief for the 2D Wrinkle Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Diadermine.
The Approach
Diadermine, a trusted skincare brand under Henkel, sought an innovative way to demonstrate the effectiveness of its product in improving skin structure within four weeks. The objective was to create a reliable and user-friendly tool that would visually validate the product’s...
USP Demo Solutions built the 2D Wrinkle Test for Diadermine around the Wrinkle Test method, reducing the Wrinkle-free Skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.
From the same physical interaction with the 2D Wrinkle Test, the demo substantiates claim areas such as anti-aging, so a single asset can carry several conversations across the Diadermine range.
The Result
The result for Diadermine is a visual on fading wrinkles, delivered through the 2D Wrinkle Test as something the consumer experiences first-hand rather than has to take on trust.
By turning Diadermine's "Wrinkle-free Skin" message into a hands-on Wrinkle Test moment, the 2D Wrinkle Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend.
In the field, Diadermine runs the 2D Wrinkle Test primarily for pharmacy, delivered in diagnostic tool so the same Wrinkle Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.
- Technology
- Wrinkle Test
- Benefit
- Visual on fading wrinkles
- Category
- Skin Care
- Brand
- Diadermine