Emami – Skin Type Test

For the Skin Type Test, Emami needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity, hydration claims.

The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Emami.

Emami, a renowned skincare brand based in the United Arab Emirates, understands that building long-lasting consumer relationships hinges on satisfaction and trust. Their objective was clear: ensure that customers choose the right skincare products by teaching them about their...

USP Demo Solutions built the Skin Type Test for Emami around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as cleansing & purity, hydration, so a single asset can carry several conversations across the Emami range.

The result for Emami is a educate consumer's on skin needs, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust.

By turning Emami's "Clear skin" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Emami runs the Skin Type Test primarily for retail activation, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.