Eucerin
Eucerin – Shine and Oil Control Test
Beiersdorf
Claim: "Oil Control"
Overview
To meet this need, USP Demo Solutions designed a demo card featuring two oil control testers –one for assessing a consumer’s sebum level before using the product, and another for after application. In as little as 5–7 seconds , the tool provides clear and simple results that spark immediate consumer interest. The visual contrast in shine level helps users see how effectively Eucerin’s product reduces excess oil, illustrating the brand’s commitment to delivering real, tangible benefits.
This swift test methodology also frees Eucerin’s BAs to focus on consulting , rather than mere selling. They can engage customers in a sensory experience that brings the efficacy of Eucerin’s Oil Control technology to life. The tool itself is compact and intuitive, ensuring no specialized training is needed–just a straightforward application that fosters genuine conversations about personal skin care needs.
By aligning user-friendly technology with professional expertise, Eucerin Argentina successfully boosts consumer confidence and brand credibility. The demo card not only creates an immersive buying journey but also showcases how Eucerin’s innovative solutions meet real-world skincare concerns. In a market where results matter most, the Oil Control demo underscores Eucerin’s promise of long-lasting, effective solutions that consumers can trust.
The Challenge
For the Shine and Oil Control Test, Eucerin needed to make the "Oil Control" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control claims.
The brief for the Shine and Oil Control Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Eucerin.
The Approach
Eucerin Argentina’s regional team set out to enhance beauty advisors’ ability to capture consumer attention at the point of sale. Their goal was to offer a memorable, emotion-driven experience that would build trust in Eucerin’s Oil Control solution. By transforming a routine...
USP Demo Solutions built the Shine and Oil Control Test for Eucerin around the Shine Level Test method, reducing the Oil Control story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.
From the same physical interaction with the Shine and Oil Control Test, the demo substantiates claim areas such as oil control, so a single asset can carry several conversations across the Eucerin range.
The Result
The result for Eucerin is a efficacy, delivered through the Shine and Oil Control Test as something the consumer experiences first-hand rather than has to take on trust.
By turning Eucerin's "Oil Control" message into a hands-on Shine Level Test moment, the Shine and Oil Control Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend.
In the field, Eucerin runs the Shine and Oil Control Test primarily for retail activation, internal training, consultation tool, delivered in diagnostic tool so the same Shine Level Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.
- Technology
- Shine Level Test
- Benefit
- Efficacy
- Category
- Skin Care
- Brand
- Eucerin