Garancia – Hydration Check

For the Hydration Check, Garancia needed to make the "Understand product range" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims.

The brief for the Hydration Check was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Garancia.

Garancia, a renowned French skincare brand, recognized a challenge in conveying the unique benefits of its diverse product range. Many consumers found it difficult to determine which formulation best suited their needs, often leading to confusion and suboptimal results. Seeking...

USP Demo Solutions built the Hydration Check for Garancia around the Hydration Test - Face method, reducing the Understand product range story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Hydration Check, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Garancia range.

The result for Garancia is a , delivered through the Hydration Check as something the consumer experiences first-hand rather than has to take on trust.

By turning Garancia's "Understand product range" message into a hands-on Hydration Test - Face moment, the Hydration Check becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Garancia runs the Hydration Check primarily for retail activation, delivered in diagnostic tool so the same Hydration Test - Face proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.