Garnier 7 Days – Claim Proof

For the Claim Proof, Garnier 7 Days needed to make the "Increased hydration" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims.

The brief for the Claim Proof was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Garnier 7 Days.

The Garnier team in the UK were challenged to show proof of product claim to the consumers. They needed a tool to demo their claim that was physically engaging as well as could be used in their media campaign. A tool that educated the consumer about the product’s efficacy both...

USP Demo Solutions built the Claim Proof for Garnier 7 Days around the Face Hydration Test method, reducing the Increased hydration story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch.

From the same physical interaction with the Claim Proof, the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Garnier 7 Days range.

The result for Garnier 7 Days is a hydrated skin, delivered through the Claim Proof as something the consumer experiences first-hand rather than has to take on trust.

By turning Garnier 7 Days's "Increased hydration" message into a hands-on Face Hydration Test moment, the Claim Proof becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Garnier 7 Days runs the Claim Proof primarily for retail activation, delivered in diagnostic tool so the same Face Hydration Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.