Garnier Personalised Influencer Tool
Garnier Personalised Influencer Tool
L'Oréal
Claim: "UV Protection"
Overview
They wanted the influencers not only to understand the science behind the product, but also to experience its benefits with a personalized UV demo tool. One that could show each individual how UV rays impact their skin and compare it with the protection offered by Garnier’s new Super UV. This hands-on experience was pivotal in illustrating the product’s effectiveness and would ensure that the influencers’ testimonials would be both authentic and compelling when shared with their followers.
Building on the success of the initial event, Garnier expanded the campaign to a larger audience by organising a mass event with one of the initial influencers, who had experienced the demo first hand. She demonstrated the UV tool to attendees, allowing them to witness the demo in real-time.
The Challenge
For the Garnier Personalised Influencer Tool, Garnier Personalised Influencer Tool needed to make the "UV Protection" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection claims.
The brief for the Garnier Personalised Influencer Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Garnier Personalised Influencer Tool.
The Approach
Set to launch its new UV protection product in Thailand the Garnier team recognised the influential power of social media by creating an engaging, personalized experience for influencers to introduce Super UV. The goal was to provide influencers with a first hand, impactful...
USP Demo Solutions built the Garnier Personalised Influencer Tool for Garnier Personalised Influencer Tool around the UV Efficacy Test method, reducing the UV Protection story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch.
From the same physical interaction with the Garnier Personalised Influencer Tool, the demo substantiates claim areas such as uv protection, so a single asset can carry several conversations across the Garnier Personalised Influencer Tool range.
The Result
The result for Garnier Personalised Influencer Tool is a efficacy, delivered through the Garnier Personalised Influencer Tool as something the consumer experiences first-hand rather than has to take on trust.
By turning Garnier Personalised Influencer Tool's "UV Protection" message into a hands-on UV Efficacy Test moment, the Garnier Personalised Influencer Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend.
In the field, Garnier Personalised Influencer Tool runs the Garnier Personalised Influencer Tool primarily for influencer, consultation tool, delivered in diagnostic tool so the same UV Efficacy Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.
- Technology
- UV Efficacy Test
- Benefit
- Efficacy
- Category
- Sun Care
- Brand
- Garnier Personalised Influencer Tool