Garnier – Pure Clean Care

For the Pure Clean Care, Garnier needed to make the "Producation Reccomendation" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging, cleansing & purity claims.

The brief for the Pure Clean Care was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Garnier.

Garnier had the challenge of finding a tool that appraised the skin type of the customers and confirmed the need for the product. This tool helped customers to self-evaluate their skin and made them understand the need for a product that could deal with their skin type.

USP Demo Solutions built the Pure Clean Care for Garnier around the Skin Type Test method, reducing the Producation Reccomendation story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Pure Clean Care, the demo substantiates claim areas such as anti-aging, cleansing & purity, so a single asset can carry several conversations across the Garnier range.

The result for Garnier is a self-evaluation of skin, evoke the need for a product that was best for the customer’s specific skin type, delivered through the Pure Clean Care as something the consumer experiences first-hand rather than has to take on trust.

By turning Garnier's "Producation Reccomendation" message into a hands-on Skin Type Test moment, the Pure Clean Care becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Garnier runs the Pure Clean Care primarily for retail activation, digital campaign, delivered in diagnostic tool, phygital so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.