Gillette
Gillette – Clear Gel Protection
Procter & Gamble
Claim: "Better protection"
Overview
How Did USP Demo Solutions Help? The team at USP Demo Solutions developed a Protection Proof Test to visually demonstrate Gillette Clear Gel’s unique advantage. This lab-tested tool detects the presence of active AP compounds by triggering a two-step color change that highlights Gillette’s rapid absorption and efficacy compared to competitor sprays. With just a quick application of the product on the demo card , consumers can watch the color shift happen in real time–an unmistakable sign that the Clear Gel formula works without waiting for sweat to activate it.
Because Gillette needed a solution that was easy to use , portable , and ready for point-of-sale or direct selling contexts, the final demo card was compact, visually appealing, and designed for quick, on-the-spot comparisons. In essence, it empowers in-store beauty consultants and brand ambassadors to seamlessly steer consumers toward Gillette Clear Gel, reinforcing the brand’s “better protection” claim with tangible proof.
Working in tandem with Gillette’s marketing team, USP Demo Solutions ensured the test met strict timelines, produced consistent results, and arrived in perfect condition for retail activations . Ultimately, this interactive demonstration underscores the science behind Gillette Clear Gel’s fast-acting formula and cements its status as an innovative leader in personal care.
The Challenge
For the Clear Gel Protection, Gillette needed to make the "Better protection" promise something shoppers in the personal care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise damage protection, freshness claims.
The brief for the Clear Gel Protection was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Gillette.
The Approach
Gillette Clear Gel, part of Procter & Gamble’s lineup in Mexico, sought a dynamic in-store solution to illustrate how their gel sticks protect more effectively than liquid antiperspirants. Specifically, the brand wanted to spotlight instantaneous protection-showing that Gillette...
USP Demo Solutions built the Clear Gel Protection for Gillette around the Protection Proof Test method, reducing the Better protection story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the personal care aisle instead of a one-way pitch.
From the same physical interaction with the Clear Gel Protection, the demo substantiates claim areas such as damage protection, freshness, so a single asset can carry several conversations across the Gillette range.
The Result
The result for Gillette is a tool to highlight the instantaneous protection, delivered through the Clear Gel Protection as something the consumer experiences first-hand rather than has to take on trust.
By turning Gillette's "Better protection" message into a hands-on Protection Proof Test moment, the Clear Gel Protection becomes a credible, science-backed conversation starter the shopper can repeat for a friend.
In the field, Gillette runs the Clear Gel Protection primarily for retail activation, delivered in diagnostic tool, physical demo so the same Protection Proof Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.
- Technology
- Protection Proof Test
- Benefit
- Tool to highlight the instantaneous protection
- Category
- Personal Care
- Brand
- Gillette