HelpNet
HelpNet – Scalp Sebum Tester
Claim: "Product Reccomendation"
Overview
The strategy centered around leveraging data-driven insights to deliver personalized recommendations, empowering consumers to make informed choices based on their unique hair and scalp conditions. The tool needed to seamlessly integrate into HelpNet’s point-of-sale (POS) operations, providing an engaging and efficient experience for customers and beauty advisors alike.
USP’s Contribution To meet this challenge, USP Demo Solutions designed a Scalp Sebum Level Tester , a diagnostic tool that enabled consumers to assess their scalp’s condition and receive tailored product recommendations. This tool became a powerful conversation starter, helping beauty advisors educate customers about scalp health while guiding them to the best product choices.
The Scalp Sebum Level Tester provided a simple, intuitive workflow that allowed users to measure their scalp’s sebum levels quickly and hygienically. Based on the results, customers could better understand their hair and scalp status, making the shopping experience more engaging and informative.
The Challenge
For the Scalp Sebum Tester, HelpNet needed to make the "Product Reccomendation" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control claims.
The brief for the Scalp Sebum Tester was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for HelpNet.
The Approach
HelpNet Romania, a nationwide leader in pharmacy retail, sought an innovative solution to elevate its hair care segment and enhance customer experiences. The objective was to create an easy-to-use tool that would engage customers, foster meaningful conversations, and drive sales...
USP Demo Solutions built the Scalp Sebum Tester for HelpNet around the Scalp Sebum Test method, reducing the Product Reccomendation story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch.
From the same physical interaction with the Scalp Sebum Tester, the demo substantiates claim areas such as oil control, so a single asset can carry several conversations across the HelpNet range.
The Result
The result for HelpNet is a engage consumers, delivered through the Scalp Sebum Tester as something the consumer experiences first-hand rather than has to take on trust.
By turning HelpNet's "Product Reccomendation" message into a hands-on Scalp Sebum Test moment, the Scalp Sebum Tester becomes a credible, science-backed conversation starter the shopper can repeat for a friend.
In the field, HelpNet runs the Scalp Sebum Tester primarily for retail activation, pharmacy, delivered in diagnostic tool so the same Scalp Sebum Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.
- Technology
- Scalp Sebum Test
- Benefit
- Engage consumers
- Category
- Hair Care
- Brand
- HelpNet