Himalaya – Oil Control

For the Oil Control, Himalaya needed to make the "Oil Control" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, stain removal, cleansing & purity claims.

The brief for the Oil Control was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Himalaya.

Himalaya, a globally trusted skincare brand, wanted to create an engaging and impactful in-store experience to support their face wash promotion in South Africa. Their goal was twofold: to design a point-of-sale demo tool that would attract consumer attention and to provide a...

USP Demo Solutions built the Oil Control for Himalaya around the Oil Control Test method, reducing the Oil Control story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Oil Control, the demo substantiates claim areas such as oil control, stain removal, cleansing & purity, so a single asset can carry several conversations across the Himalaya range.

The result for Himalaya is a oil control, delivered through the Oil Control as something the consumer experiences first-hand rather than has to take on trust.

By turning Himalaya's "Oil Control" message into a hands-on Oil Control Test moment, the Oil Control becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Himalaya runs the Oil Control primarily for retail activation, delivered in diagnostic tool, physical demo so the same Oil Control Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.