Kiehl’s – Deeply moisturising.

For the Deeply moisturising., Kiehl’s needed to make the "deep moisturization" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration claims.

The brief for the Deeply moisturising. was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Kiehl’s.

With winter approaching, Kiehl's wanted to promote their dry-skin treatment by giving Beauty Advisors a tool that could educate consumers about their extreme skin types and guide them to the right product in store. USP Demo Solutions delivered a custom skin-type tester that turns 1:1 consultations into a conversation about how winter changes the skin.

USP Demo Solutions built the Deeply moisturising. for Kiehl’s around the Skin Type Test method, reducing the deep moisturization story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Deeply moisturising., the demo substantiates claim areas such as hydration, so a single asset can carry several conversations across the Kiehl’s range.

The result for Kiehl’s is a promote their dry skin treatment, delivered through the Deeply moisturising. as something the consumer experiences first-hand rather than has to take on trust.

By turning Kiehl’s's "deep moisturization" message into a hands-on Skin Type Test moment, the Deeply moisturising. becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Kiehl’s runs the Deeply moisturising. primarily for retail activation, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.