Kiehl’s
Kiehl’s – What is your skin type?
L'Oréal
Claim: "clear skin"
Overview
By introducing an interactive and educational experience, Kiehl’s aimed to position their consultants as trusted skincare advisors while guiding consumers toward their most suitable skincare regimen.
USP’s Contribution To address Kiehl’s objectives, USP Demo Solutions developed a tailored Sensory Skin Type Demo Tool designed to engage consumers and provide real-time insights into their skin type. This haptic, hands-on tool was simple yet highly effective, enabling KCRs to analyze a client’s skin in just seconds. The interactive nature of the demo encouraged meaningful conversations, starting with the question: “Do you know your skin type?”
Comprehensive Support by USP Demo Solutions USP Demo Solutions took full responsibility for the project, handling every aspect from conceptualization to execution. After presenting various concepts to Kiehl’s marketing team, the final design was selected, featuring:
The Challenge
For the What is your skin type?, Kiehl’s needed to make the "clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, cleansing & purity claims.
The brief for the What is your skin type? was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Kiehl’s.
The Approach
Kiehl’s Since 1851, a renowned skincare brand under L’Oréal, sought an innovative way to elevate in-store consumer engagement. The goal was twofold: shift the focus from selling products to providing personalized skincare consultations and highlight the expertise of their...
USP Demo Solutions built the What is your skin type? for Kiehl’s around the Skin Type Test method, reducing the clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.
From the same physical interaction with the What is your skin type?, the demo substantiates claim areas such as hydration, cleansing & purity, so a single asset can carry several conversations across the Kiehl’s range.
The Result
The result for Kiehl’s is a indoor-consultancy, delivered through the What is your skin type? as something the consumer experiences first-hand rather than has to take on trust.
By turning Kiehl’s's "clear skin" message into a hands-on Skin Type Test moment, the What is your skin type? becomes a credible, science-backed conversation starter the shopper can repeat for a friend.
In the field, Kiehl’s runs the What is your skin type? primarily for retail activation, consultation tool, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.
- Technology
- Skin Type Test
- Benefit
- Indoor-Consultancy
- Category
- Skin Care
- Brand
- Kiehl’s