Korendy – Skin Type Test

For the Skin Type Test, Korendy needed to make the "clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise repair claims.

The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Korendy.

Korendy, a leading online beauty retailer in Turkey, sought an innovative way to educate and engage their online consumer base while enhancing the shopping experience. Recognizing that skin type can evolve due to environmental factors, hormones, age, and overall health, Korendy...

USP Demo Solutions built the Skin Type Test for Korendy around the Skin Type Test method, reducing the clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as repair, so a single asset can carry several conversations across the Korendy range.

The result for Korendy is a clear skin, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust.

By turning Korendy's "clear skin" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Korendy runs the Skin Type Test primarily for retail activation, digital campaign, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.