L’Oréal Paris
L’Oréal Paris – Measure UV Rays
L'Oréal
Claim: "UV Protection"
Overview
To achieve this, the tool needed to be practical, user-friendly, and capable of seamlessly integrating into consumers’ everyday lives, reinforcing the message of sun safety throughout the day.
USP’s Contribution USP Demo Solutions developed an innovative UV Intensity Sticker that aligned perfectly with L’Oréal Paris’s objectives. Designed as a branded sticker to be affixed to a smartphone, the tool leveraged UV level detection technology to deliver real-time information about sun exposure.
This pocket-sized solution became an essential companion for consumers, ensuring they were always aware of changing UV conditions. The sticker featured a built-in secret message that activated when UV levels were high, reminding consumers of the dangers of sun exposure and recommending L’Oréal Paris BB Cream as a protective measure.
The Challenge
For the Measure UV Rays, L’Oréal Paris needed to make the "UV Protection" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection claims.
The brief for the Measure UV Rays was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for L’Oréal Paris.
The Approach
For the activation campaign of their new launch with Boots, L’Oréal Paris aimed to create an educational tool that would raise awareness about UV protection while promoting their BB Cream as a daily defense against harmful rays. The goal was to provide a portable and engaging...
USP Demo Solutions built the Measure UV Rays for L’Oréal Paris around the UV Intensity Sticker method, reducing the UV Protection story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.
From the same physical interaction with the Measure UV Rays, the demo substantiates claim areas such as uv protection, so a single asset can carry several conversations across the L’Oréal Paris range.
The Result
The result for L’Oréal Paris is a measuring intensity, delivered through the Measure UV Rays as something the consumer experiences first-hand rather than has to take on trust.
By turning L’Oréal Paris's "UV Protection" message into a hands-on UV Intensity Sticker moment, the Measure UV Rays becomes a credible, science-backed conversation starter the shopper can repeat for a friend.
In the field, L’Oréal Paris runs the Measure UV Rays primarily for retail activation, delivered in physical demo so the same UV Intensity Sticker proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.
- Technology
- UV Intensity Sticker
- Benefit
- Measuring Intensity
- Category
- Skin Care
- Brand
- L’Oréal Paris