La Roche-Posay – Sebum Test Kit

For the Posay – Sebum Test Kit, La Roche needed to make the "Product recommendation" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control claims.

The brief for the Posay – Sebum Test Kit was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for La Roche.

The La Roche-Posay Team was searching for a way to guide their consumers to the right product choice out of their skincare range. They also needed a highly engaging solution which, on one hand, educated consumers, and on the other hand, could also be used by beauty advisors in-store.

USP Demo Solutions built the Posay – Sebum Test Kit for La Roche around the Skin Type Test method, reducing the Product recommendation story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Posay – Sebum Test Kit, the demo substantiates claim areas such as oil control, so a single asset can carry several conversations across the La Roche range.

The result for La Roche is a knowing your skin type, delivered through the Posay – Sebum Test Kit as something the consumer experiences first-hand rather than has to take on trust.

By turning La Roche's "Product recommendation" message into a hands-on Skin Type Test moment, the Posay – Sebum Test Kit becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, La Roche runs the Posay – Sebum Test Kit primarily for retail activation, internal training, consultation tool, delivered in diagnostic tool, kit, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.