Lancôme – Multi-functional tool

For the Multi-functional tool, Lancôme needed to make the "Clear skin and less wrinkles" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging claims.

The brief for the Multi-functional tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Lancôme.

LANCÔME’s marketing team in Austria sought a versatile engagement tool to assist beauty advisors in building and recommending tailored beauty regimens for their clients. The objective was to create a multi-functional diagnostic tool that could analyze skin type and wrinkle...

USP Demo Solutions built the Multi-functional tool for Lancôme around the Skin Type Test method, reducing the Clear skin and less wrinkles story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Multi-functional tool, the demo substantiates claim areas such as anti-aging, so a single asset can carry several conversations across the Lancôme range.

The result for Lancôme is a get your best beauty regime, delivered through the Multi-functional tool as something the consumer experiences first-hand rather than has to take on trust.

By turning Lancôme's "Clear skin and less wrinkles" message into a hands-on Skin Type Test moment, the Multi-functional tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Lancôme runs the Multi-functional tool primarily for internal training, consultation tool, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.