LB
LB – Sebum & Dandruff Test
La Biosthétique
Claim: "Healthy scalp"
Overview
The solution needed to be portable, efficient, and engaging, seamlessly integrating into the consultants’ routine while offering consumers an educational and tactile experience.
USP’s Contribution To address La Biosthétique’s needs, USP Demo Solutions developed a Scalp Diagnostic Tester Box , leveraging advanced Scalp Sebum Level and Dandruff Level testing technologies. The tester box contained 50 individual testers, making it highly portable and convenient for beauty consultants to use during consultations.
This interactive tool enabled consultants to quickly assess scalp health, identifying issues such as dandruff or excessive sebum. By providing immediate and tangible results, the tool educated consumers about their scalp condition and guided them to the most appropriate La Biosthétique products.
The Challenge
For the Sebum & Dandruff Test, LB needed to make the "Healthy scalp" promise something shoppers in the hair care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, anti-dandruff, repair, freshness claims.
The brief for the Sebum & Dandruff Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for LB.
The Approach
La Biosthétique, a premium hair care brand in Germany, sought a solution to empower their beauty consultants in providing tailored recommendations for hair and scalp care. The goal was to create a tool that could quickly and scientifically diagnose scalp health, enabling...
USP Demo Solutions built the Sebum & Dandruff Test for LB around the Dandruff Test method, reducing the Healthy scalp story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the hair care aisle instead of a one-way pitch.
From the same physical interaction with the Sebum & Dandruff Test, the demo substantiates claim areas such as oil control, anti-dandruff, repair, freshness, so a single asset can carry several conversations across the LB range.
The Result
The result for LB is a empower their beauty consultants, delivered through the Sebum & Dandruff Test as something the consumer experiences first-hand rather than has to take on trust.
By turning LB's "Healthy scalp" message into a hands-on Dandruff Test moment, the Sebum & Dandruff Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend.
In the field, LB runs the Sebum & Dandruff Test primarily for internal training, consultation tool, delivered in diagnostic tool so the same Dandruff Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.
- Technology
- Dandruff Test, Scalp Sebum Test
- Benefit
- Empower their beauty consultants
- Category
- Hair Care
- Brand
- LB