Lloyds Pharmacy – Body Hydration Test

For the Body Hydration Test, Lloyds Pharmacy needed to make the "Hydrated and plump skin" promise something shoppers in the body care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, anti-dandruff claims.

The brief for the Body Hydration Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Lloyds Pharmacy.

The hydration level of skin undergoes challenges and changes all year round. So, how to identify what treatment your body skin needs right now? See how Lloyds Pharmacy helped consumers to answer this question.

USP Demo Solutions built the Body Hydration Test for Lloyds Pharmacy around the Hydration Test - Body method, reducing the Hydrated and plump skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the body care aisle instead of a one-way pitch.

From the same physical interaction with the Body Hydration Test, the demo substantiates claim areas such as hydration, anti-dandruff, so a single asset can carry several conversations across the Lloyds Pharmacy range.

The result for Lloyds Pharmacy is a dry, flaky skin to hydrated, plump skin, delivered through the Body Hydration Test as something the consumer experiences first-hand rather than has to take on trust.

By turning Lloyds Pharmacy's "Hydrated and plump skin" message into a hands-on Hydration Test - Body moment, the Body Hydration Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Lloyds Pharmacy runs the Body Hydration Test primarily for pharmacy, delivered in diagnostic tool so the same Hydration Test - Body proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.