LRP
LRP – Anthelios UV Sticker
L'Oréal
Claim: "Able to measure UV of area"
Overview
The tool needed to be practical, easy to use, and seamlessly integrated into everyday life, ensuring it served as a constant reminder of sun safety while demonstrating La Roche-Posay’s commitment to innovative skin care solutions.
USP’s Contribution To meet these needs, USP Demo Solutions developed a UV Intensity Sticker designed to keep consumers informed about changing UV levels in their environment. The sticker could be affixed to a phone, ensuring it remained with the user throughout the day. This branded awareness tool allowed consumers to monitor UV intensity in real-time while reinforcing the importance of using La Roche-Posay’s sun care products.
Impact The UV Intensity Sticker proved highly effective across multiple regions, including Costa Rica, El Salvador, Guatemala, Panama, and Paraguay. By providing a practical and educational solution, the initiative elevated awareness about the risks of UV exposure while showcasing La Roche-Posay’s expertise in sun care. The tool not only increased consumer engagement but also strengthened La Roche-Posay’s position as a trusted authority in skin protection.
The Challenge
For the Anthelios UV Sticker, LRP needed to make the "Able to measure UV of area" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection claims.
The brief for the Anthelios UV Sticker was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for LRP.
The Approach
La Roche-Posay, a leader in sun care innovation, sought an educational and interactive tool to raise awareness about the importance of UV protection. The objective was to create a portable UV detection tool that could be used by both doctors and consumers, emphasizing the need...
USP Demo Solutions built the Anthelios UV Sticker for LRP around the UV Intensity Sticker method, reducing the Able to measure UV of area story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch.
From the same physical interaction with the Anthelios UV Sticker, the demo substantiates claim areas such as uv protection, so a single asset can carry several conversations across the LRP range.
The Result
The result for LRP is a uv awareness tool, delivered through the Anthelios UV Sticker as something the consumer experiences first-hand rather than has to take on trust.
By turning LRP's "Able to measure UV of area" message into a hands-on UV Intensity Sticker moment, the Anthelios UV Sticker becomes a credible, science-backed conversation starter the shopper can repeat for a friend.
In the field, LRP runs the Anthelios UV Sticker primarily for retail activation, pharmacy, delivered in physical demo so the same UV Intensity Sticker proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.
- Technology
- UV Intensity Sticker
- Benefit
- UV awareness tool
- Category
- Sun Care
- Brand
- LRP