LRP – EFFACLAR Skin Match

For the EFFACLAR Skin Match, LRP needed to make the "Tester detects sebum on skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control claims.

The brief for the EFFACLAR Skin Match was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for LRP.

Building on the success of the single-use Skin Type Tester, La Roche-Posay’s US team sought to introduce a permanent point-of-sale tool that would provide additional value and detailed information about the EFFACLAR product line. The goal was to create a more comprehensive...

USP Demo Solutions built the EFFACLAR Skin Match for LRP around the Skin Type Test method, reducing the Tester detects sebum on skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the EFFACLAR Skin Match, the demo substantiates claim areas such as oil control, so a single asset can carry several conversations across the LRP range.

The result for LRP is a educate yourself on your skin type, delivered through the EFFACLAR Skin Match as something the consumer experiences first-hand rather than has to take on trust.

By turning LRP's "Tester detects sebum on skin" message into a hands-on Skin Type Test moment, the EFFACLAR Skin Match becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, LRP runs the EFFACLAR Skin Match primarily for retail activation, consultation tool, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.