LRP – What’s your Skin Type?

For the What’s your Skin Type?, LRP needed to make the "Best known product for consumer" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise sensitivity & soothing, hydration claims.

The brief for the What’s your Skin Type? was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for LRP.

Building on the success of La Roche-Posay’s single-use Skin Type Tester, the US team sought to create a permanent point-of-sale tool that would provide consumers with more comprehensive information about their skin and the EFFACLAR product line. The goal was to educate consumers...

USP Demo Solutions built the What’s your Skin Type? for LRP around the Skin Type Test method, reducing the Best known product for consumer story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the What’s your Skin Type?, the demo substantiates claim areas such as sensitivity & soothing, hydration, so a single asset can carry several conversations across the LRP range.

The result for LRP is a pos at department stores, delivered through the What’s your Skin Type? as something the consumer experiences first-hand rather than has to take on trust.

By turning LRP's "Best known product for consumer" message into a hands-on Skin Type Test moment, the What’s your Skin Type? becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, LRP runs the What’s your Skin Type? primarily for retail activation, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.