
Lubrizol SilSense Bio5 Trade Fair Demo Tool
Lubrizol SilSense Bio5 Trade Fair Demo Tool
Lubrizol
Claim: "Non-mattifying foundation texture"
Overview
The team wanted the trade visitor to not only experience the product texture and coverage but also see how it reacts with oily skin before and after application. A tool that was engaging for the audience while educating them about the product’s efficacy.
The Lubrizol team had a wish list but with no clear idea how to implement it. They relied on USP to ideate and create a winning solution that checked all the boxes.
Working on our three-step ideation concept, USP went on to develop a winning demo:
The Challenge
For the Lubrizol SilSense Bio5 Trade Fair Demo Tool, Lubrizol SilSense Bio5 Trade Fair Demo Tool needed to make the "Non-mattifying foundation texture" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control, fast absorption claims.
The brief for the Lubrizol SilSense Bio5 Trade Fair Demo Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Lubrizol SilSense Bio5 Trade Fair Demo Tool.
The Approach
The Lubrizol marketing team in Spain was attending a trade fair and needed a compelling tool that could entice visitors’ to their booth. They need the tool for their sales force to be easy to use and one that could prove the product’s claim: a non-mattifying foundation while...
USP Demo Solutions built the Lubrizol SilSense Bio5 Trade Fair Demo Tool for Lubrizol SilSense Bio5 Trade Fair Demo Tool around the Fast Absorption Test - Face method, reducing the Non-mattifying foundation texture story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.
From the same physical interaction with the Lubrizol SilSense Bio5 Trade Fair Demo Tool, the demo substantiates claim areas such as oil control, fast absorption, so a single asset can carry several conversations across the Lubrizol SilSense Bio5 Trade Fair Demo Tool range.
The Result
The result for Lubrizol SilSense Bio5 Trade Fair Demo Tool is a product demonstration, delivered through the Lubrizol SilSense Bio5 Trade Fair Demo Tool as something the consumer experiences first-hand rather than has to take on trust.
By turning Lubrizol SilSense Bio5 Trade Fair Demo Tool's "Non-mattifying foundation texture" message into a hands-on Fast Absorption Test - Face moment, the Lubrizol SilSense Bio5 Trade Fair Demo Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend.
In the field, Lubrizol SilSense Bio5 Trade Fair Demo Tool runs the Lubrizol SilSense Bio5 Trade Fair Demo Tool primarily for internal training, delivered in diagnostic tool so the same Fast Absorption Test - Face proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.
- Technology
- Fast Absorption Test - Face
- Benefit
- Product Demonstration
- Category
- Skin Care
- Brand
- Lubrizol SilSense Bio5 Trade Fair Demo Tool
