Mixa – Skin Type Diagnostic

For the Skin Type Diagnostic, Mixa needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise sensitivity & soothing, hydration claims.

The brief for the Skin Type Diagnostic was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Mixa.

Mixa had the challenge of finding a tool that steered customers to their wide pallet of products that were developed for different types of skins. This tool helped customers to evaluate their skin type, while convincing them of the need of a specific product type.

USP Demo Solutions built the Skin Type Diagnostic for Mixa around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Skin Type Diagnostic, the demo substantiates claim areas such as sensitivity & soothing, hydration, so a single asset can carry several conversations across the Mixa range.

The result for Mixa is a educate on skin type, delivered through the Skin Type Diagnostic as something the consumer experiences first-hand rather than has to take on trust.

By turning Mixa's "Clear skin" message into a hands-on Skin Type Test moment, the Skin Type Diagnostic becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Mixa runs the Skin Type Diagnostic primarily for retail activation, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.