Mjoor – Skin Analytics

For the Skin Analytics, Mjoor needed to make the "Smooth skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, anti-aging claims.

The brief for the Skin Analytics was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Mjoor.

Mjoor sought an innovative solution to empower their Beauty Advisors to deliver personalized skincare consultations. The goal was to educate consumers about their skin type, hydration level, and wrinkle level to ensure accurate product recommendations, fostering trust and...

USP Demo Solutions built the Skin Analytics for Mjoor around the Hydration Test - Face method, reducing the Smooth skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Skin Analytics, the demo substantiates claim areas such as hydration, anti-aging, so a single asset can carry several conversations across the Mjoor range.

The result for Mjoor is a smooth skin, delivered through the Skin Analytics as something the consumer experiences first-hand rather than has to take on trust.

By turning Mjoor's "Smooth skin" message into a hands-on Hydration Test - Face moment, the Skin Analytics becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Mjoor runs the Skin Analytics primarily for internal training, consultation tool, delivered in diagnostic tool so the same Hydration Test - Face proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.