Modicare – Skin Type Test

For the Skin Type Test, Modicare needed to make the "Smooth skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, repair claims.

The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Modicare.

As a direct-selling brand, Modicare aimed to equip their consultants with tools that would enhance their effectiveness during one-on-one consumer consultations. To support the launch of Urban Color London, Modicare sought an interactive and professional Skin Type Test to help...

USP Demo Solutions built the Skin Type Test for Modicare around the Skin Type Test method, reducing the Smooth skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as hydration, repair, so a single asset can carry several conversations across the Modicare range.

The result for Modicare is a clear skin, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust.

By turning Modicare's "Smooth skin" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Modicare runs the Skin Type Test primarily for internal training, consultation tool, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.