Modules
Modules – Skin Test Kit
Claim: "personalized skincare"
Overview
As part of their offline strategy, they needed a personalized experience in the form of a diagnostic test kit. The kit was to serve as a tool for offline consultation, complementing the online quiz . They wanted a tool that customers could use to determine their skin’s specific needs without being online but at the same time have the opportunity to be directed by means of a QR code to set up a personal consultation. The test results were then used to create customized prescription treatments, ensuring that each product was tailored to the individual’s unique requirements. Allowing Modules to reach a wider audience and establish trust in the local market.
With careful execution, USP developed a sebum-level test card engagement card that diagnosed the skin type of the consumer. The results could then be used to develop a customised treatment for the consumer’s own personal skin needs.
By effectively combining online and offline strategies, the company was able to reach a broad audience while providing personalized skincare solutions backed by pharmacists ‘ expertise.
The Challenge
For the Skin Test Kit, Modules needed to make the "personalized skincare" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, sensitivity & soothing claims.
The brief for the Skin Test Kit was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Modules.
The Approach
Modules, a renowned clinical dermatology brand based in Singapore, set its sights on expanding into the Philippines market. With a focus on prescription-based skincare solutions and a personalized approach. As part of the launch the team aimed to leverage their existing brand...
USP Demo Solutions built the Skin Test Kit for Modules around the Facial Skin Analysis powered by AI method, reducing the personalized skincare story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.
From the same physical interaction with the Skin Test Kit, the demo substantiates claim areas such as hydration, sensitivity & soothing, so a single asset can carry several conversations across the Modules range.
The Result
The result for Modules is a ai-powered diagnostic tool, delivered through the Skin Test Kit as something the consumer experiences first-hand rather than has to take on trust.
By turning Modules's "personalized skincare" message into a hands-on Facial Skin Analysis powered by AI moment, the Skin Test Kit becomes a credible, science-backed conversation starter the shopper can repeat for a friend.
In the field, Modules runs the Skin Test Kit primarily for pharmacy, digital campaign, consultation tool, delivered in diagnostic tool, phygital, kit so the same Facial Skin Analysis powered by AI proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.
- Technology
- Facial Skin Analysis powered by AI, Skin Type Test
- Benefit
- AI-powered diagnostic tool
- Category
- Skin Care
- Brand
- Modules