Neutrogena – Skin Type Consulting Tool

For the Skin Type Consulting Tool, Neutrogena needed to make the "Clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise oil control claims.

The brief for the Skin Type Consulting Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Neutrogena.

Neutrogena’s team faced the challenge of helping customers understand their individual skin types to make informed product choices. To address this, Neutrogena sought an innovative Skin Type Test Tool that would enable customers to self-evaluate their skin and recognize the need...

USP Demo Solutions built the Skin Type Consulting Tool for Neutrogena around the Skin Type Test method, reducing the Clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Skin Type Consulting Tool, the demo substantiates claim areas such as oil control, so a single asset can carry several conversations across the Neutrogena range.

The result for Neutrogena is a educate consumer on skin matters, delivered through the Skin Type Consulting Tool as something the consumer experiences first-hand rather than has to take on trust.

By turning Neutrogena's "Clear skin" message into a hands-on Skin Type Test moment, the Skin Type Consulting Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Neutrogena runs the Skin Type Consulting Tool primarily for retail activation, consultation tool, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.