Nivea – Test Your Skin Type.

For the Test Your Skin Type., Nivea needed to make the "clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, cleansing & purity claims.

The brief for the Test Your Skin Type. was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Nivea.

Nivea Netherlands aimed to enhance the consumer experience by introducing a skin diagnostic tool at the point of sale. The goal was to guide shoppers toward the most suitable products from the Nivea skincare range by enabling them to test and identify their skin type easily and...

USP Demo Solutions built the Test Your Skin Type. for Nivea around the Skin Type Test method, reducing the clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Test Your Skin Type., the demo substantiates claim areas such as hydration, cleansing & purity, so a single asset can carry several conversations across the Nivea range.

The result for Nivea is a haptic tester experience, delivered through the Test Your Skin Type. as something the consumer experiences first-hand rather than has to take on trust.

By turning Nivea's "clear skin" message into a hands-on Skin Type Test moment, the Test Your Skin Type. becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Nivea runs the Test Your Skin Type. primarily for retail activation, delivered in diagnostic tool, physical demo so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.