Nuxe – Multi-Test Skin Analysis

For the Multi-Test Skin Analysis, Nuxe needed to make the "Educate on skin needs" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging claims.

The brief for the Multi-Test Skin Analysis was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Nuxe.

The Nuxe team wanted to provide to their consumer not only a powerful and easy way to engage but to understand their skin better that would also stimulate the purchase intent in seconds. At the same time as building a platform to help the consumer to take ownership of their skin...

USP Demo Solutions built the Multi-Test Skin Analysis for Nuxe around the Pore Indicator Test method, reducing the Educate on skin needs story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Multi-Test Skin Analysis, the demo substantiates claim areas such as anti-aging, so a single asset can carry several conversations across the Nuxe range.

The result for Nuxe is a help beauty consultants at pos, delivered through the Multi-Test Skin Analysis as something the consumer experiences first-hand rather than has to take on trust.

By turning Nuxe's "Educate on skin needs" message into a hands-on Pore Indicator Test moment, the Multi-Test Skin Analysis becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Nuxe runs the Multi-Test Skin Analysis primarily for retail activation, internal training, consultation tool, delivered in diagnostic tool, physical demo so the same Pore Indicator Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.