ÖGK – UV Intensity Test

For the UV Intensity Test, ÖGK needed to make the "Sun protection" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection claims.

The brief for the UV Intensity Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for ÖGK.

Post-Covid-19 lockdown, more people began spending increased time outdoors, which, as noted by ÖGK Klagenfurt, led to a heightened risk of sunburn due to greater exposure to UV radiation. Recognizing this trend, the ÖGK team aimed to raise awareness about the dangers of...

USP Demo Solutions built the UV Intensity Test for ÖGK around the UV Intensity Test method, reducing the Sun protection story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch.

From the same physical interaction with the UV Intensity Test, the demo substantiates claim areas such as uv protection, so a single asset can carry several conversations across the ÖGK range.

The result for ÖGK is a educate on uv intensity, delivered through the UV Intensity Test as something the consumer experiences first-hand rather than has to take on trust.

By turning ÖGK's "Sun protection" message into a hands-on UV Intensity Test moment, the UV Intensity Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, ÖGK runs the UV Intensity Test primarily for retail activation, delivered in diagnostic tool, physical demo so the same UV Intensity Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.