Olay – Skin Texture Check

For the Skin Texture Check, Olay needed to make the "Education on wrinkles" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise anti-aging claims.

The brief for the Skin Texture Check was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Olay.

Olay launched a brand activation campaign in the Philippines to help consumers make informed decisions about their skincare needs. The objective was to educate consumers about wrinkle concerns and guide them in selecting the most suitable product from Olay’s extensive portfolio....

USP Demo Solutions built the Skin Texture Check for Olay around the Wrinkle Test method, reducing the Education on wrinkles story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Skin Texture Check, the demo substantiates claim areas such as anti-aging, so a single asset can carry several conversations across the Olay range.

The result for Olay is a picking the right product, delivered through the Skin Texture Check as something the consumer experiences first-hand rather than has to take on trust.

By turning Olay's "Education on wrinkles" message into a hands-on Wrinkle Test moment, the Skin Texture Check becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Olay runs the Skin Texture Check primarily for retail activation, delivered in diagnostic tool so the same Wrinkle Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.