Olay – Sun Protection

For the Sun Protection, Olay needed to make the "Protection against UV" promise something shoppers in the sun care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise uv protection, repair claims.

The brief for the Sun Protection was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Olay.

Olay sought to create a compelling and interactive consumer experience to showcase the effectiveness of their SPF product. The goal was to demonstrate visible proof of protection against harsh UV rays, reinforcing the importance of sun care and Olay’s role in safeguarding skin health.

USP Demo Solutions built the Sun Protection for Olay around the UV Efficacy Test method, reducing the Protection against UV story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the sun care aisle instead of a one-way pitch.

From the same physical interaction with the Sun Protection, the demo substantiates claim areas such as uv protection, repair, so a single asset can carry several conversations across the Olay range.

The result for Olay is a visual on harsh uv rays, delivered through the Sun Protection as something the consumer experiences first-hand rather than has to take on trust.

By turning Olay's "Protection against UV" message into a hands-on UV Efficacy Test moment, the Sun Protection becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Olay runs the Sun Protection primarily for retail activation, delivered in diagnostic tool so the same UV Efficacy Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.